Content Marketing Agency in Delhi NCR
Fact based light-hearted content that is a joy to read, brings in search traffic, and encourages readers to take action.
Content Marketing
What is Content Marketing, and why it is so important?
Content Marketing has always been related with valuable content, which can attract, engage, and acquire target audience. In today’s world, most of the companies thrive on content marketing to drive business towards them. It helps to create buzz among customers about your brand along with brand trust. If done right, such is the power of content marketing, that it can not only draw customers to your business, but also convince them about your product/service before they even contact you.
Why Directom’s SEO Services Are Better Than the Rest
Blogging
Our Content Marketing company in Delhi NCR can write engaging blogs for your website. These blogs will surely bring traffic to your website, and ensure conversion. Blogging experts at Inklik will publish blogs related to latest news related to your brand, offers, products/services, and trending/general topics related to your business. All the blogs are perfectly SEO optimized, so that they can draw immense traffic from search engine queries.
Publishing on External Platforms
Publishing Articles on External Platforms is something most content marketing agencies miss out. Our Content marketing company can write informative and SEO optimized articles to publish them on external platforms, such as Medium, WordPress, Blogger, etc. These articles provide information to readers, and also help in link building to fairly increase overall website ranking in search engine results.
Article Submission
We live by our two primary core values: Relationships and Results. We’re here for every client, that’s our pillar. We have SEO experts who specialize in helping businesses of all sizes -- from small businesses to large, national franchises -- achieve exponential growth. Our search engine optimization company believes in owning the voice of our clients and we work hard every day to prove it.
Why Choose Directom India for Content Strategy?
Content is king when it comes to driving your web traffic to your business and keeping your readers (customers, subscribers, visitors, clients, etc.) engaged. You deserve an expert consulting team who is enthusiastic about joining forces to deliver the best website, content, and optimization for your business. That’s what you get when you work with Directom India. Our consultants have the experience, skills, training, and a suite of SEO tools to plan for and create the content that Google rewards with high rankings and engages your site’s visitors.
Directom India is committed not only to completing individual projects but establishing a successful, long-term relationship as we cultivate and refine your content strategy. We will be in your corner every step of the way and are always available to make adjustments as your business or competition changes direction.
Our Strategy
Directom India knows that quality collaboration is the best way to a successful outcome, and we appreciate the unique value you bring to the table. Creating the most effective content strategy for your website means we will work closely together to determine the business goals you want this strategy to accomplish and then develop original, high-quality content that helps you achieve these goals. We base many of our content recommendations on the customer journey and how your content can support them through to the conversion and beyond. We’ll evaluate all content along that path, including top of funnel content, typically found on a blog, through to mid-funnel, resource content, and bottom-of-funnel product descriptions. Our full-funnel approach ensures we can work with you to optimize content that specifically targets and nurtures users, providing them with the valuable information they need to make fully informed decisions about their purchase.
Our SEO consultants will optimize your content for how users are searching and in the formats that Google understands and rewards with high rankings. This also involves auditing your your competitors to see how we can adopt and customize their successful tactics to include in your strategy.
Whether your goal is to increase brand awareness, drive traffic, or build trust with your target audience, Vizion will create a personalized content strategy with your team.
Our Content Strategy and Development Process
- Onboard
- Audit
- Optimize
- Promote
- Review & Refine
Onboard
We start our content strategy process with onboarding, beginning with what we refer to as the “discovery call.” This is when we make a personal call to meet you! We want to know about your business, your goals, where things stand with your content, and both your immediate and long-term content needs. If you have partnered with content marketing strategy teams or a broader content marketing agency in the past, we can discuss what has and has not worked for you and resolve any concerns you may have about the process.
Audit
Next in the content development process, we perform a platform audit and work with you to make a comprehensive, clearly defined game plan for your project. We’ll conduct keyword research where we review top industry keywords that are popular in search analytics, keywords you are already ranking for, and keywords that competing sites and companies rank for in relevant searches. We also look at competing sites that take up a similar space on the web and look for smart concepts they are incorporating into their content strategies that may make them rank higher. We further analyze both your content and the competition’s existing content to locate gaps in the information, readability, organization, and other factors to see what is working and what could be improved upon.
Optimize
During this stage, we will optimize existing content, writing new content that follows the content strategy, and recommend internal linking opportunities. We ensure new content fits in with your brand’s tone and voice guidelines so the experience across your site is consistent and naturally flows through to the conversion. Optimization is not a “one and done” process, but a practice that must be continued regularly over time to effectively engage your target audience, give them an enjoyable user experience, and persuade them to convert. We work with you to update this strategy quarterly based on your evolving business needs.
Promote
Now that we’ve created a great plan for strategic content and optimization, we will utilize the power of social media to promote your content. Common tactics include running social media ads to boost the visibility of your brand and pitching your content to successful writers and bloggers in your industry. We will also use the outreach programs within our link-building program and Digital PR services to generate backlinks to your content from credible, authoritative sources, which both increase brand awareness and strengthens your online reputation.
Review & Refine
We review your content’s progress monthly, as part of a retained SEO engagement, and can make adjustments to your content strategy depending on your feedback and the overall performance of your site. All of your reporting will be accessible to you from your personalized dashboard in Google Data Studio. If your needs change or if we notice a trend where something isn’t working, we are always available to discuss how we can make changes to your content strategy.
